According to the Federal Government Climate Report that was presented this week, Canada is warming twice as fast as the rest of the world and scientists point out that many of the effects could be irreversible. This is just one of the hundreds of signs that we receive every day that reminds us that climate…

Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! Whiplash Team, March 2019 How business sustainability is measured (ES) The most used tools to measure businesses sustainability are the Dow Jones Sustainability Index, the B Impact Assessment, and the GRI standard. Want to know what they are and…

Swedish teenager, Greta Thunberg, nominated last week for the Peace Nobel Prize, embodies the transparency and solidarity values that define generation Z, hers. They are the generational relay, and for brands to master this group –born between 1995 and 2015– it means showing through actions that their commitment to building a more sustainable society is…

Whiplash Team, March 2019 The meeting will take place within the framework of EXPORRHH, and as part of the activities of the XVIII International EXPOELEARNING Congress. Among the speakers, some of the most knowledgeable of the thinking of Fernández Aguado, such as José Aguilar López, Enrique Sueiro, José María López Puertas, José Antonio Carazo and…

Whiplash Team, March 2019 A year and a half after The New York Times lit the fuse of the #MeToo movement by publishing Harvey Weinstein’s extensive history of sexual abuse, the whole world joins to the cause of women’s empowerment, not without consequences for brands. Some, like Gillette, have made the most of the momentum…

Team Whiplash, February 2019 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! ZARA becomes antagonistic with the Chinese market (ES) Beauty is undoubtedly in the eye of the beholder. The tendency to show models ‘au naturale’, that in the West is becoming commonplace, has unleashed controversy in…

Whiplash team, February 2019 Banco Santander, Zara and Seat lead the top ten list of most valued Spanish brands abroad, according to the research “Spanish Brands and The Country of Origen Effect” carried out by the Foro de Marcas Renombradas Españolas (Spain’s Leading Brands Forum), ICEX (Spanish Institute for Foreign Trade), GfK market research consultancy…

Whiplash Team, February 2019 January was coming to an end when ZARA surprised the market with a new logo. Opinions for and against aroused soon enough, and as often happens lately, Twitter and other social networks were the battlegrounds for detractors and defenders to throw their arguments about Inditex’s flagship brand new image. BrandSmith’s Creative…

Whiplash Team, February 2019 More than three weeks after the launching of Gillette’s ‘We Believe’ campaign, the central spot ‘The Best a Man Can Be’ keeps rising debate. The spot portrays intolerable behavior of what qualifies as “Toxic Masculinity”, and has provoked a segment of its users to threaten to boycott the brand; while on…